The annual event is emphatically not a race, with many riders in groups of friends and work colleagues. Some take the whole day to complete the ride, stopping off at pubs or for picnics along the way. Besides being a hugely enjoyable social event, it also raises millions every year for the British Heart Foundation. The TradePoint team managed to raise £2,000 in sponsorship towards the £2.5 million target set by the British Heart Foundation in their fight against heart disease. The TradePoint cyclists collected sponsorships and Kewill then doubled the total figure.
The British Heart Foundation funds research into the causes, diagnosis, treatment and prevention of heart disease. The charity relies on donations and fundraising events, such as the London to Brighton Bike Ride, to continue its pioneering work. Only the rider’s registration fee goes towards the cost of organizing the event, every penny raised in sponsor money is used in the fight against heart disease, the UK’s single biggest killer.
About the British Heart Foundation - www.bhf.org.uk
The British Heart Foundation is a major national charity that plays a leading role in the fight against heart and circulatory disease, the UK’s biggest killer. The Foundation also plays an important role in funding education both of the public and of health professionals, and in providing life-saving cardiac equipment and support for rehabilitation and patient care.